portfolio

logo creation

I have had many opportunities to create logo designs for both clients and as passion projects. While creating logos for fictional businesses can be fun and allow for a lot of creative freedom, working with clients poses an interesting challenge that I really enjoy. I love to take advantage of those opportunities by trying out new styles or trends that push me out of my comfort zone.

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FREELANCE CLIENT

This client hired me to create a logo, brand and website for their new 'Functional Health & Wellness' clinic that was sleek, modern and integrated the owner’s business name, “Studio Bee.”

SHIFT SESSION COCKTAILS

Paradigm Spirits Co. hired me to develop the branding for a new line of canned cocktails that exuded a premium, approachable and minimalistic design style.

MOHAWK COLLEGE

Students were required to create a unique logo and brand identity to represent their own design business. The process involved brainstorming, moodboard creation, and concept sketches.

JOB APPLICATION DESIGN TEST

As part of the application process for the Policaro Group, potential candidates were asked to complete a design test for a 'Cars & Coffee' styled event. While I was tasked with creating a unique name for the event, I also decided to create a custom logo as well.

MOHAWK COLLEGE – CLIENT

Students were tasked with creating a brand concept for a client’s new exercise equipment product that followed client direction (unique and retro) and allowed for potential product line expansion in the future (achieved through the application of additional complimentary colours).

MOHAWK COLLEGE

Students were assigned to create a logo and brand identity for a fictional donut shop. While brainstorming, I wanted to use a more “retro” style combined with an imagery-heavy logo design.

ASHLEY PEHAR OSTEOPATHY

This client hired me to create their branding, business cards, website and postcard leave-behind for their existing Osteopathic services. They wanted a design that was simple and abstract, while communicating the balance and motion that they promote in their practice.

BENCH BREWING

While at Bench Brewing, I was tasked with creating a complimentary yet unique brand identity (including this logo) for Bench’s innovation pilot beers, debuting at their annual craft beer festival this past summer.

BENCH BREWING – INNOVATION CRAFT BEER

While at Bench Brewing, I created this unique logo for a new honey-oat blonde beer that was featured on branded flight cards once it was put on-tap in the Taproom.