"We Live Here" Campaign
TEAM RENE REAL ESTATE
During my time at Team Rene, I was given the opportunity to create a digital campaign promoting the “Team Rene” brand on a variety of digital media as well as printed materials such as mailers, newsletters and vinyl banners. Not only did I design the artwork, but I also developed the slogan and messaging behind the idea (see below).
The primary goal of the campaign was to promote brand awareness and draw in potential new clients to the agency. I also wanted to take this opportunity to merge the existing “Team Rene” brand which was a bit more ‘casual’ in nature, with the new, slightly more sophisticated, REVEL Realty branding which leaned more on the idea of being a ‘luxury’ lifestyle brand.
The owner of the agency liked the “look” of the campaign so much that I was also asked to carry the branding into other aspects of the business including digital banners, agent mailers, CMA newsletters, eBlast footers and editorial design.
